“Americans are addicted to lather” says the the tress-obsessed curly girl Lorainne Massey, author of the must have book, Curly Girl (Workman Publishing, 2011). Massey warns,” laundering curly hair (which is what most people are doing with ordinary detergent shampoos) just about guarantees a mass of over-dry, frizzy shapeless locks. That’s why Lorraine, along with co-owner Denis DaSilva, a world class chemist, Ralph Zissel and Devachan’s acclaimed Color Director Shari Harbinger developed the Deva product line. This unique system with it’s own unique blend of botanically infused moisturizers and cleansers will rejuvenate, restore and respect your hair’s natural order without the use of harsh chemicals.

What is in the Deva System?

The answer is what is NOT in the Deva system. We took the poo out of shampoo and the harsh lathering and dehydrating detergent found in most shampoos that has no inherent value in the cleansing process. We’ve removed all the unnecessary chemicals that often play on hair’s vulnerability We added extra botanical and moisturizing ingredients that cleanse, condition and re-hydrate the hair, more than any products existing on the market today. Each product has it’s own unique blend that will enhance the overall quality of dehydrated hair.