Deva Concepts

. Depart from the ordinary with this exclusively designed hair care system for curly, wavy and chemically processed hair. Deva’s interchangeable product line allows for individuality, simplicity and the freedom to address your hair’s specific needs.

“Americans are addicted to lather” says the tress-obsessed curly girl Lorraine Massey, author of the must have book, Curly Girl (Workman Publishing, 2001). Massey warns, “laundering curly hair (which is what most people are doing with ordinary detergent shampoos) just about guarantees a mass of over-dry, frizzy, shapeless locks.” That’s why Lorraine, along with co-owner Denis daSilva, a world class chemist Ralph Zissel and Devachan’s acclaimed Color Director Shari Harbinger developed the Deva product line. This unique system, with it’s own unique blend of botanically infused moisturizers and cleansers, will rejuvenate, restore and respect your hair’s natural order without the use of harsh chemicals.

What is in the Deva System? The answer is what is NOT in the Deva System. We took the poo out of shampoo, and the harsh lathering and dehydrating detergent found in most shampoos that has no inherent value in the cleansing process. We’ve removed all the unnecessary chemicals that often play on hair’s vulnerability. We added extra botanical and moisturizing ingredients that cleanse, condition and re-hydrate the hair, more than any products existing on the market today. Each product has it’s own unique blend that will enhance the overall quality of dehydrated hair.



(The DeVaD promo video)

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